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The Journal

The latest industry news, interviews, products, technology and resources

  • Built to last: Our commitment to longevity
    May 21, 2025 • Shanne Pritchard

    Built to last: Our commitment to longevity

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  • Industry Insights: Decorating our Headwear
    Oct 16, 2025 • Elijah Nguyen

    Industry Insights: Decorating our Headwear

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  • Better Service: East & West Coast Distribution Centres
    Aug 29, 2025 • AS Colour

    Better Service: East & West Coast Distribution Centres

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    Product Creative Projects

    AS Colour x Real Groovy: Record Store Day 2026

    There is no day quite like Record Store Day. For vinyl enthusiasts and crate-diggers, Record Store Day is the undisputed highlight of the calendar. A celebration of independent music, media, and the community...

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    Product Creative Projects

    Merch Series: Hem Coffee

    As we grow our retail presence across the United Kingdom, we partnered with the team at Hem - a café located just a few doors down from our Bristol store on Park Street.

    1 minute read
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    Product Creative Projects

    Merch Series: Bakkerij Wolf

    If you know Amsterdam, you know Bakkerij Wolf. Tucked away on the iconic Wolvenstraat in the heart of De Negen Straatjes (The Nine Streets), this spot has quickly become the go-to hangout for the city's...

    1 minute read
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    Product

    Franchise Focus: Box Collection

    The Box fit steps away from traditional slim cuts in favour of a wider, more relaxed shape. In the men’s styles and fleece, you’ll see dropped shoulders and a broader body, while the women’s Box Tee offers a...

    1 minute read
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    Product Creative Projects

    AS Colour x South by SouthWest® 2026

    As the dust settles on another incredible South by SouthwestⓇ (SXSW), we were thrilled to celebrate our second year as the festival's Official MerchPartner. We loved meeting everyone at locations across...

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    Product

    Franchise Focus: Access Headwear

    The Access, a rebrand of our original 1111 Davie Cap that has been in our range since 2015 is our lowest profile cap, currently available in seven different style variations. Featuring a low-profile,...

    1 minute read
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    Product Creative Projects

    AS Colour Presents: The Monster Children Showcase at SXSW® ...

    South by Southwest® is just around the corner, and AS Colour is back for round two as the Official Merch Partner. This year, we’re teaming up with our mates at Monster Children to curate a high-energy lineup...

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    Product Creative Projects

    The Official Merch Partner for South by Southwest® 2026

    We're excited to announce our return as the Official Merchandise Partner for South by Southwest® (SXSW®) 2026. Building on our partnership with SXSW for a second year, we will elevate the merchandise offering...

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    Product Creative Projects Interview

    Celebrating 20 years: Inside Culture Studio

    In our series celebrating 20 years of our customers, we recently worked with the team at Culture Studio, in Chicago, Illinois, USA. Founded by four brothers (Nick, Rich, Joe, and Carlo) who wanted to create a...

    2 minute read
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    Product Creative Projects Interview

    Inside Noosa Vibe House

    We caught up with a pretty special customer, Zeb from Noosa Vibe House in Noosa, Queensland, Australia. Zeb was one of our original AS Colour crew, who successfully launched and scaled the brand in the...

    5 minute read
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    Product Creative Projects Interview

    Celebrating 20 years: Inside Superior Ink

    We're continuing our 20 year celebration by highlighting our amazing customers. Our next spotlight is on Dom from Superior Ink, a leading-edge, eco-conscious screen printing company from Colorado, USA.What...

    6 minute read
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    Product Creative Projects Interview

    Celebrating 20 years: Inside DRK LBL

    In our series celebrating 20 years of our customers, we recently visited the team at DRK LBL, a decoration powerhouse located in Queensland, Australia. Jodi and her team have been with us for the last 17...

    1 minute read
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