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The Journal

The latest industry news, interviews, products, technology and resources

  • Built to last: Our commitment to longevity
    May 21, 2025 • Shanne Pritchard

    Built to last: Our commitment to longevity

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  • Industry Insights: Decorating our Headwear
    Oct 16, 2025 • Elijah Nguyen

    Industry Insights: Decorating our Headwear

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  • Better Service: East & West Coast Distribution Centres
    Aug 29, 2025 • AS Colour

    Better Service: East & West Coast Distribution Centres

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    Brand

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    AS Colour x Monster Children at SXSW®

    As the proud presenters of this year's Monster Children SXSW music showcase, we couldn't have asked for a better night.

    1 minute read
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    Brand

    Our First Mainland European Showroom

    After much anticipation, we are officially opening the doors to our first mainland European showroom in De Negen Straatjes on April 1st, 2026.

    1 minute read
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    Brand

    Created in New Zealand

    When AS Colour started back in 2005 we weren't setting out to conquer the world, the goal was far more simple, and, as it turned out, far more impactful: to perfect the blank. To create the kind of premium,...

    2 minute read
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