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The Journal

The latest industry news, interviews, products, technology and resources

  • Made: Our Most Premium Blank Ever
    March 10, 2025 • Shanne Pritchard

    Made: Our Most Premium Blank Ever

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  • Elevating your Brand with Embroidery
    Nov 1, 2024 • Isaac Curry

    Elevating your Brand with Embroidery

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  • Our Guide to Choosing the Right Tee
    27 June • AS Colour

    Our Guide to Choosing the Right Tee

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    Creative Projects

    Product Creative Projects

    Elevating the merch game: Premium SXSW® blanks by AS Colour

    What happens when an unstoppable force meets an immovable object?I don’t know if anyone starts out expecting to be famous, or best in class, or a household name. Surely it’s an aspirational goal, but the...

    3 minute read
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    Decoration Product Creative Projects

    Merch Series: Ate Miles

    Custom apparel celebrating community and creativity Ate Miles is a Melbourne-based run club that celebrates inclusivity, kindness, and community. Welcoming individuals of all ages and abilities, the group...

    1 minute read
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    Product Creative Projects

    Official merch partner for South by Southwest® '25

    We're excited to announce that South by Southwest® has chosen AS Colour as their official merchandise partner for 2025! Together, we'll elevate the merch game with more choice and premium quality products...

    1 minute read
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    Decoration Product Creative Projects

    Expanding our service: New European distribution centre

    AS Colour’s entry into the European market has been met with heavy demand since Brexit, led by a lack of sustainable and premium blank options readily available. We fill a gap for creators, decorators and...

    1 minute read
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    Decoration Creative Projects

    Merch Series: GRLSWIRL

    GRLSWIRL is a women-founded skateboarding collective, unifying people globally by cultivating an authentic community dedicated to good vibes on and off the board. Headquartered in Venice Beach CA, GRLSWIRL was...

    1 minute read
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    Decoration Creative Projects

    Creating a premium music brand

    As the economics of the music industry continue to evolve in the digital age, finding areas to monetise your music and art is becoming increasingly challenging. Streaming numbers may be on the rise, but you...

    2 minute read
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    Creative Projects

    Artist Series: Jadyn Flavell – In celebration of Matariki

    We're celebrating Matariki this year by partnering with local Māori artist Jadyn Flavell for an exclusive Matariki tote bag giveaway and a window installation at our Karangahape Road Store in Auckland, New...

    1 minute read
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    Decoration Creative Projects

    Merch Series: Burger She Wrote

    Burger She Wrote is a restaurant famous for its world-class smash burgers. Located in the heart of Los Angeles on Beverly Blvd, Burger She Wrote is a must-hit stop for any food lover. All it takes is one look...

    1 minute read
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    Creative Projects Interview

    Video Series: John Santos

    Watch our video with John Santos, Starting A Clothing Brand Using Wholesale Blanks ($50-$1000+), he sits down with our Owner and Founder, Lawrence Railton and discusses how to best overcome the barriers to...

    5 minute read
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    Creative Projects

    Artist Series: Rewi McLay – In celebration of Matariki

    In celebration of Matariki, we have partnered with local Māori artist and musician Rewi McLay to do an exclusive window installation at our Karangahape Road Store in Auckland, New Zealand from 13th July to 8th...

    1 minute read
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