Creative Projects

AS Colour x Goodsole

Goodsole, a New Zealand-based footwear brand, is guided by a philosophy of doing good for both people and the planet. Goodsole’s latest collection takes their most loved sneaker style, paired with AS Colour's...

Celebrating 20 years: Inside Platform Print

For 20 years, our incredible customers have been at the heart of everything we do. Your support, collaboration, and shared successes have shaped who we are today. To celebrate these relationships, over the...

Artist Series: Arama Tamariki-Enua – In celebration of ...

For Matariki this year, we're joining Britomart's celebrations by partnering with local Māori artist Arama Tamariki-Enua. We'll be gifting Matariki tote bags featuring Arama's artwork, Tūhono, at our...

Merch Series: Cooper's Hill Cheese Roll, UK

The Cooper's Hill Cheese Roll is an infamous, unofficial annual event held on the incredibly steep Cooper's Hill in Gloucestershire, England. What it is, simply, is a mad dash where brave (or foolhardy)...

Inside Topnotch Embroidery

Berlin is a city full of history, creative individuality and museums…perhaps where this embroidery masterpiece by Topnotch Embroidery in Berlin belongs.That Berlin energy is stitched into this Topnotch...

Elevating the merch game: Premium SXSW® blanks by AS Colour

What happens when an unstoppable force meets an immovable object?I don’t know if anyone starts out expecting to be famous, or best in class, or a household name. Surely it’s an aspirational goal, but the...

Merch Series: Ate Miles

Custom apparel celebrating community and creativity Ate Miles is a Melbourne-based run club that celebrates inclusivity, kindness, and community. Welcoming individuals of all ages and abilities, the group...

Official merch partner for South by Southwest® '25

We're excited to announce that South by Southwest® has chosen AS Colour as their official merchandise partner for 2025! Together, we'll elevate the merch game with more choice and premium quality products...

Expanding our service: New European distribution centre

AS Colour’s entry into the European market has been met with heavy demand since Brexit, led by a lack of sustainable and premium blank options readily available. We fill a gap for creators, decorators and...

Merch Series: GRLSWIRL

GRLSWIRL is a women-founded skateboarding collective, unifying people globally by cultivating an authentic community dedicated to good vibes on and off the board. Headquartered in Venice Beach CA, GRLSWIRL was...

Creating a premium music brand

As the economics of the music industry continue to evolve in the digital age, finding areas to monetise your music and art is becoming increasingly challenging. Streaming numbers may be on the rise, but you...

Artist Series: Jadyn Flavell – In celebration of Matariki

We're celebrating Matariki this year by partnering with local Māori artist Jadyn Flavell for an exclusive Matariki tote bag giveaway and a window installation at our Karangahape Road Store in Auckland, New...