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The Journal

The latest industry news, interviews, products, technology and resources

  • Built to last: Our commitment to longevity
    May 21, 2025 • Shanne Pritchard

    Built to last: Our commitment to longevity

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  • Elevating your Brand with Embroidery
    Nov 1, 2024 • Isaac Curry

    Elevating your Brand with Embroidery

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  • Our Guide to Choosing the Right Tee
    27 June • AS Colour

    Our Guide to Choosing the Right Tee

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    • All
    • Creative Projects
    • Decoration
    • Fabric
    • Interview
    • Product
    • Sustainability Journey
    Product Creative Projects

    Inside Topnotch Embroidery

    Berlin is a city full of history, creative individuality and museums…perhaps where this embroidery masterpiece by Topnotch Embroidery in Berlin belongs.That Berlin energy is stitched into this Topnotch...

    1 minute read
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    Sustainability Journey

    Built to last: Our commitment to longevity

    We firmly believe that longer-lasting products are better for the environment. By creating exceptional quality garments that are built to last, we aim to reduce waste and encourage conscious consumption.

    1 minute read
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    Product

    Made Better Franchise: Our most premium blanks ever

    Reintroducing our Made Better franchise, our most premium blank ever: 500gsm | 14.7 oz.

    1 minute read
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    Product Creative Projects

    Elevating the merch game: Premium SXSW® blanks by AS Colour

    What happens when an unstoppable force meets an immovable object?I don’t know if anyone starts out expecting to be famous, or best in class, or a household name. Surely it’s an aspirational goal, but the...

    3 minute read
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    Decoration Product Creative Projects

    Merch Series: Ate Miles

    Custom apparel celebrating community and creativity Ate Miles is a Melbourne-based run club that celebrates inclusivity, kindness, and community. Welcoming individuals of all ages and abilities, the group...

    1 minute read
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    Product Creative Projects

    Official merch partner for South by Southwest® '25

    We're excited to announce that South by Southwest® has chosen AS Colour as their official merchandise partner for 2025! Together, we'll elevate the merch game with more choice and premium quality products...

    1 minute read
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    Decoration Product Interview

    Inside Colour Cartel

    We visited Colour Cartel a full-service design and textile printing business located in Melbourne, AU. Take a closer look inside the Colour Cartel workshop and get some inspiration for your brand.

    3 minute read
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    Crowded House x So They Can: Limited Edition Charity Tee

    Legendary New Zealand-Australian rock band, Crowded House, has collaborated with So They Can, a non-profit dedicated to empowering children in poverty through education.

    1 minute read
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    Decoration Product Creative Projects

    Expanding our service: New European distribution centre

    AS Colour’s entry into the European market has been met with heavy demand since Brexit, led by a lack of sustainable and premium blank options readily available. We fill a gap for creators, decorators and...

    1 minute read
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    Decoration Product

    Elevating your Brand with Embroidery

    Embroidery offers a premium, long-lasting way to showcase your brand. From streetwear to corporate apparel, it adds quality, durability, and visual appeal to any product. Joined by embroiderer, Darren from...

    2 minute read
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    Decoration Product

    Our guide to quality Workwear

    As a premium apparel brand that works to the ethos of built to last, introducing a workwear appropriate offering was a natural progression. When designing the range, it was important that everything we...

    2 minute read
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    Decoration Product

    Franchise Focus: Relax

    As our product range continues to grow we’ve introduced ‘product franchises’ to make things easier for our customers.Relax is our streetwear-ready sweats/fleece franchise. This distinctive franchise of...

    1 minute read
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