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The Journal

The latest industry news, interviews, products, technology and resources

  • Built to last: Our commitment to longevity
    May 21, 2025 • Shanne Pritchard

    Built to last: Our commitment to longevity

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  • Elevating your Brand with Embroidery
    Nov 1, 2024 • Isaac Curry

    Elevating your Brand with Embroidery

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  • Our Guide to Choosing the Right Tee
    27 June • AS Colour

    Our Guide to Choosing the Right Tee

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    • All
    • Creative Projects
    • Decoration
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    • Interview
    • Product
    • Sustainability Journey
    Product Creative Projects Interview

    Celebrating 20 years: Inside Machine

    We’ve been celebrating 20 years of our incredible customers, and the journey continues in our next spotlight, featuring Bec and Jochen at Machine, based in Melbourne, Australia. We’ve always been passionate...

    2 minute read
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    Little Help Project: 300+ Submissions & Counting!

    The response to our Little Help Project has been incredible. In just over a month, we've received more than 300 submissions from talented decorators, creators, and artists from around the world. The variety...

    1 minute read
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    Creative Projects

    AS Colour x Goodsole

    Goodsole, a New Zealand-based footwear brand, is guided by a philosophy of doing good for both people and the planet. Goodsole’s latest collection takes their most loved sneaker style, paired with AS Colour's...

    1 minute read
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    Product Creative Projects Interview

    Celebrating 20 years: Inside Platform Print

    For 20 years, our incredible customers have been at the heart of everything we do. Your support, collaboration, and shared successes have shaped who we are today. To celebrate these relationships, over the...

    1 minute read
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    Creative Projects

    Artist Series: Arama Tamariki-Enua – In celebration of ...

    For Matariki this year, we're joining Britomart's celebrations by partnering with local Māori artist Arama Tamariki-Enua. We'll be gifting Matariki tote bags featuring Arama's artwork, Tūhono, at our...

    1 minute read
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    Product Creative Projects

    Merch Series: Cooper's Hill Cheese Roll, UK

    The Cooper's Hill Cheese Roll is an infamous, unofficial annual event held on the incredibly steep Cooper's Hill in Gloucestershire, England. What it is, simply, is a mad dash where brave (or foolhardy)...

    1 minute read
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    Product Creative Projects

    Inside Topnotch Embroidery

    Berlin is a city full of history, creative individuality and museums…perhaps where this embroidery masterpiece by Topnotch Embroidery in Berlin belongs.That Berlin energy is stitched into this Topnotch...

    1 minute read
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    Sustainability Journey

    Built to last: Our commitment to longevity

    We firmly believe that longer-lasting products are better for the environment. By creating exceptional quality garments that are built to last, we aim to reduce waste and encourage conscious consumption.

    1 minute read
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    Product

    Made Better Franchise: Our most premium blanks ever

    Reintroducing our Made Better franchise, our most premium blank ever: 500gsm | 14.7 oz.

    1 minute read
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    Product Creative Projects

    Elevating the merch game: Premium SXSW® blanks by AS Colour

    What happens when an unstoppable force meets an immovable object?I don’t know if anyone starts out expecting to be famous, or best in class, or a household name. Surely it’s an aspirational goal, but the...

    3 minute read
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    Decoration Product Creative Projects

    Merch Series: Ate Miles

    Custom apparel celebrating community and creativity Ate Miles is a Melbourne-based run club that celebrates inclusivity, kindness, and community. Welcoming individuals of all ages and abilities, the group...

    1 minute read
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    Product Creative Projects

    Official merch partner for South by Southwest® '25

    We're excited to announce that South by Southwest® has chosen AS Colour as their official merchandise partner for 2025! Together, we'll elevate the merch game with more choice and premium quality products...

    1 minute read
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