--- title: Blog | AS Colour (4) description: The AS Colour Journal for a regular stream of fresh articles packed with insightful how-to guides, detailed product breakdowns, and the latest updates from the industry including exclusive interviews with talented creatives and our network of partners. (4) image: https://info.ascolour.com/hubfs/SPRING_SZN.png --- CLOSE CLOSE [![asc-journal-logo](https://info.ascolour.com/hubfs/asc-journal-logo.png)](https://info.ascolour.com/the-journal) [![asc-journal-logo](https://info.ascolour.com/hubfs/asc-journal-logo.png)](https://info.ascolour.com/the-journal) - [WHOLESALE RESOURCES](https://www.ascolour.co.nz/assets) - [CREATE AN ACCOUNT](https://www.ascolour.co.nz/signup-landing/) - [GO TO MAIN SITE](https://www.ascolour.co.nz/) - [WHOLESALE RESOURCES](https://www.ascolour.co.nz/assets) - [CREATE AN ACCOUNT](https://www.ascolour.co.nz/signup-landing/) ARROW ## The Journal The latest industry news, interviews, products, technology and resources - ![Built to last: Our commitment to longevity](https://info.ascolour.com/hubfs/feat.jpg) May 21, 2025 • Shanne Pritchard ### Built to last: Our commitment to longevity [Read more](https://info.ascolour.com/the-journal/builttolast) - ![Industry Insights: Decorating the Organic Rib Range](https://info.ascolour.com/hubfs/JOURNAL_HEADERS.jpg) Sept 10, 2025 • Isaac Curry ### Industry Insights: Decorating the Organic Rib Range [Read More](https://info.ascolour.com/the-journal/industry-insights-decorating-organic-rib) - ![Merch Series: Hem Coffee](https://info.ascolour.com/hubfs/JOURNAL_HEADERS2.jpg) AS Colour ### Merch Series: Hem Coffee [Read more](https://info.ascolour.com/the-journal/merch-series-hem-coffee) - [All](https://info.ascolour.com/the-journal) - [Brand](https://info.ascolour.com/the-journal/tag/brand) - [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) - [Decoration](https://info.ascolour.com/the-journal/tag/decoration) - [Fabric](https://info.ascolour.com/the-journal/tag/fabric) - [Interview](https://info.ascolour.com/the-journal/tag/interview) - [Product](https://info.ascolour.com/the-journal/tag/product) - [Sustainability Journey](https://info.ascolour.com/the-journal/tag/sustainability-journey) [Product](https://info.ascolour.com/the-journal/tag/product) [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) [Interview](https://info.ascolour.com/the-journal/tag/interview) ## [Celebrating 20 years: Inside Machine](https://info.ascolour.com/the-journal/celebrating-20-years-inside-machine) We’ve been celebrating 20 years of our incredible customers, and the journey continues in our next spotlight, featuring Bec and Jochen at Machine, based in Melbourne, Australia. We’ve always been passionate... 2 minute read [Read More](https://info.ascolour.com/the-journal/celebrating-20-years-inside-machine) ## [2025 Little Help Project: 300+ Submissions & Counting!](https://info.ascolour.com/the-journal/little-help-project-submissions) The response to our Little Help Project has been incredible. In just over a month, we've received more than 300 submissions from talented decorators, creators, and artists from around the world. The variety... 1 minute read [Read More](https://info.ascolour.com/the-journal/little-help-project-submissions) [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) ## [AS Colour x Goodsole](https://info.ascolour.com/the-journal/as-colour-x-goodsole) Goodsole, a New Zealand-based footwear brand, is guided by a philosophy of doing good for both people and the planet. Goodsole’s latest collection takes their most loved sneaker style, paired with AS Colour's... 1 minute read [Read More](https://info.ascolour.com/the-journal/as-colour-x-goodsole) [Product](https://info.ascolour.com/the-journal/tag/product) [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) [Interview](https://info.ascolour.com/the-journal/tag/interview) ## [Celebrating 20 years: Inside Platform Print](https://info.ascolour.com/the-journal/20-years-platform-print) For 20 years, our incredible customers have been at the heart of everything we do. Your support, collaboration, and shared successes have shaped who we are today. To celebrate these relationships, over the... 1 minute read [Read More](https://info.ascolour.com/the-journal/20-years-platform-print) [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) ## [Artist Series: Arama Tamariki-Enua – In celebration of ...](https://info.ascolour.com/the-journal/artist-series-arama-tamariki-enua-matariki) For Matariki this year, we're joining Britomart's celebrations by partnering with local Māori artist Arama Tamariki-Enua. We'll be gifting Matariki tote bags featuring Arama's artwork, Tūhono, at our... 1 minute read [Read More](https://info.ascolour.com/the-journal/artist-series-arama-tamariki-enua-matariki) [Product](https://info.ascolour.com/the-journal/tag/product) [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) ## [Merch Series: Cooper's Hill Cheese Roll, UK](https://info.ascolour.com/the-journal/merch-series-coopers-hill-cheese-roll-uk) The Cooper's Hill Cheese Roll is an infamous, unofficial annual event held on the incredibly steep Cooper's Hill in Gloucestershire, England. What it is, simply, is a mad dash where brave (or foolhardy)... 1 minute read [Read More](https://info.ascolour.com/the-journal/merch-series-coopers-hill-cheese-roll-uk) [Product](https://info.ascolour.com/the-journal/tag/product) [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) ## [Inside Topnotch Embroidery](https://info.ascolour.com/the-journal/inside-topnotch-embroidery) Berlin is a city full of history, creative individuality and museums…perhaps where this embroidery masterpiece by Topnotch Embroidery in Berlin belongs.That Berlin energy is stitched into this Topnotch... 1 minute read [Read More](https://info.ascolour.com/the-journal/inside-topnotch-embroidery) [Sustainability Journey](https://info.ascolour.com/the-journal/tag/sustainability-journey) ## [Built to last: Our commitment to longevity](https://info.ascolour.com/the-journal/builttolast) We firmly believe that longer-lasting products are better for the environment. By creating exceptional quality garments that are built to last, we aim to reduce waste and encourage conscious consumption. 1 minute read [Read More](https://info.ascolour.com/the-journal/builttolast) [Product](https://info.ascolour.com/the-journal/tag/product) ## [Made Better Franchise: Our most premium blanks ever](https://info.ascolour.com/the-journal/made-franchise) Reintroducing our Made Better franchise, our most premium blank ever: 500gsm | 14.7 oz. 1 minute read [Read More](https://info.ascolour.com/the-journal/made-franchise) [Product](https://info.ascolour.com/the-journal/tag/product) [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) ## [Elevating the merch game: Premium SXSW® blanks by AS Colour](https://info.ascolour.com/the-journal/sxsw-elevatingthemerchgame) What happens when an unstoppable force meets an immovable object?I don’t know if anyone starts out expecting to be famous, or best in class, or a household name. Surely it’s an aspirational goal, but the... 3 minute read [Read More](https://info.ascolour.com/the-journal/sxsw-elevatingthemerchgame) [Decoration](https://info.ascolour.com/the-journal/tag/decoration) [Product](https://info.ascolour.com/the-journal/tag/product) [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) ## [Merch Series: Ate Miles](https://info.ascolour.com/the-journal/merch-series/ate-miles) Custom apparel celebrating community and creativity Ate Miles is a Melbourne-based run club that celebrates inclusivity, kindness, and community. Welcoming individuals of all ages and abilities, the group... 1 minute read [Read More](https://info.ascolour.com/the-journal/merch-series/ate-miles) [Product](https://info.ascolour.com/the-journal/tag/product) [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) ## [Official merch partner for South by Southwest® '25](https://info.ascolour.com/the-journal/southbysouthwest2025) We're excited to announce that South by Southwest® has chosen AS Colour as their official merchandise partner for 2025! Together, we'll elevate the merch game with more choice and premium quality products... 1 minute read [Read More](https://info.ascolour.com/the-journal/southbysouthwest2025) [Prev](https://info.ascolour.com/the-journal/page/3) [2](https://info.ascolour.com/the-journal/page/2) [3](https://info.ascolour.com/the-journal/page/3) [4](https://info.ascolour.com/the-journal/page/4) [5](https://info.ascolour.com/the-journal/page/5) [6](https://info.ascolour.com/the-journal/page/6) [Next](https://info.ascolour.com/the-journal/page/5) Premium Blanks. Built to Last. [GO WHOLESALE](https://www.ascolour.co.nz/contact-us/) ©2026 AS Colour Limited. All rights reserved. REGION - [ASColour UK](https://www.ascolour.co.uk/) - [ASColour AU](https://www.ascolour.com.au/?_ga=2.26633343.314808856.1684919219-1272487002.1684919219) - [ASColour NZ](https://www.ascolour.co.nz/) - [ASColour US](https://ascolour.com/?_ga=2.26633343.314808856.1684919219-1272487002.1684919219) -