---
title: AS Colour x Cotton Australia
description: AS Colour x Cotton Australia celebrated World Cotton Day in Melbourne with live screen printing, local food and drinks, and a focus on sustainable apparel.
image: https://info.ascolour.com/hubfs/AS%20Colour%20x%20AU%20Cotton%20WCD_Blog_Hero-1.jpg
---

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# AS Colour x Cotton Australia

 Oct 16, 2026  • [AS Colour](https://info.ascolour.com/the-journal/author/as-colour)

 1 minute read

We celebrated World Cotton Day with [Cotton Australia](https://cottonaustralia.com.au/) at our Fitzroy, Melbourne store last Wednesday, 7th October! It was a fun night celebrating cotton, community and our journey towards 100% sustainably sourced cotton, with live screen printing, good food and great people.

**Our Commitment to Longevity**

Our commitment to 100% sustainably sourced cotton is important. Better Cotton, Australian Cotton, Organic standards and others work in a complementary way toward ensuring all cotton is produced in a more sustainable and ethical manner.  
All are looking to raise the floor so that the worst practices become non-existent.

[![READ THE REPORT](https://no-cache.hubspot.com/cta/default/20447527/7859857e-12f6-4c9b-8d0c-be306e5967c8.png)](https://cta-redirect.hubspot.com/cta/redirect/20447527/7859857e-12f6-4c9b-8d0c-be306e5967c8)

![](https://info.ascolour.com/hubfs/AS%20Colour%20x%20AU%20Cotton%20WCD_Blog_1-1.png)

As part of our journey towards 100% sustainably sourced cotton, we use Australian Cotton, one of the world’s leading cotton producers. It’s recognised globally for premium quality fibre and a genuine commitment to people and sustainable agriculture.

Around 90% of Australia’s cotton businesses are family farms, many run by families who have lived and worked in their communities for generations. Growers have been improving their practices for decades through [myBMP](https://australiancotton.com.au/best-management-practice-mybmp), the industry’s Best Management Practices program, with progress reported publicly every year.

Thank you to our supporters in our Melbourne community: [Pizzette](https://www.pizzette.au/), [FELLR](https://www.drinkfellr.com/), [bobby](http://drinkbobby.com), [Banks Brewing](https://www.banksbrewing.com.au/) and [Clean Collective](http://cleancollective.co.nz). We were also joined by Bec and the [Machine Screenprinters](https://www.machinescreenprinters.com.au/) team for live decoration on our Australian Cotton [Box Tees](https://ascolour.com/box-tee-5030/) in-store.

Thanks to everyone who came through to learn more about our partnership and Australian Cotton products 🤝

📸: Photographed by [Gus Stanton](https://www.instagram.com/idontknowgus/)

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## More from the journal

<https://info.ascolour.com/the-journal/as-colour-x-freeter-x-kobo>

[Product](https://info.ascolour.com/the-journal/tag/product) [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects)

## [AS Colour x Freeter x KOBO](https://info.ascolour.com/the-journal/as-colour-x-freeter-x-kobo)

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