CLOSE
CLOSE
asc-journal-logo
asc-journal-logo
  • WHOLESALE RESOURCES
  • CREATE AN ACCOUNT
  • GO TO MAIN SITE
  • WHOLESALE RESOURCES
  • CREATE AN ACCOUNT

The Journal

The latest industry news, interviews, products, technology and resources

  • Built to last: Our commitment to longevity
    May 21, 2025 • Shanne Pritchard

    Built to last: Our commitment to longevity

    Read more
  • Elevating your Brand with Embroidery
    Nov 1, 2024 • Isaac Curry

    Elevating your Brand with Embroidery

    Read more
  • Our Guide to Choosing the Right Tee
    27 June • AS Colour

    Our Guide to Choosing the Right Tee

    Read more
    • All
    • Creative Projects
    • Decoration
    • Fabric
    • Interview
    • Product
    • Sustainability Journey
    Posts about

    Product

    Product Creative Projects Interview

    Celebrating 20 years: Inside Platform Print

    For 20 years, our incredible customers have been at the heart of everything we do. Your support, collaboration, and shared successes have shaped who we are today. To celebrate these relationships, over the...

    1 minute read
    Read More
    Product Creative Projects

    Merch Series: Cooper's Hill Cheese Roll, UK

    The Cooper's Hill Cheese Roll is an infamous, unofficial annual event held on the incredibly steep Cooper's Hill in Gloucestershire, England. What it is, simply, is a mad dash where brave (or foolhardy)...

    1 minute read
    Read More
    Product Creative Projects

    Inside Topnotch Embroidery

    Berlin is a city full of history, creative individuality and museums…perhaps where this embroidery masterpiece by Topnotch Embroidery in Berlin belongs.That Berlin energy is stitched into this Topnotch...

    1 minute read
    Read More
    Product

    Made Better Franchise: Our most premium blanks ever

    Reintroducing our Made Better franchise, our most premium blank ever: 500gsm | 14.7 oz.

    1 minute read
    Read More
    Product Creative Projects

    Elevating the merch game: Premium SXSW® blanks by AS Colour

    What happens when an unstoppable force meets an immovable object?I don’t know if anyone starts out expecting to be famous, or best in class, or a household name. Surely it’s an aspirational goal, but the...

    3 minute read
    Read More
    Decoration Product Creative Projects

    Merch Series: Ate Miles

    Custom apparel celebrating community and creativity Ate Miles is a Melbourne-based run club that celebrates inclusivity, kindness, and community. Welcoming individuals of all ages and abilities, the group...

    1 minute read
    Read More
    Product Creative Projects

    Official merch partner for South by Southwest® '25

    We're excited to announce that South by Southwest® has chosen AS Colour as their official merchandise partner for 2025! Together, we'll elevate the merch game with more choice and premium quality products...

    1 minute read
    Read More
    Decoration Product Interview

    Inside Colour Cartel

    We visited Colour Cartel a full-service design and textile printing business located in Melbourne, AU. Take a closer look inside the Colour Cartel workshop and get some inspiration for your brand.

    3 minute read
    Read More
    Decoration Product Creative Projects

    Expanding our service: New European distribution centre

    AS Colour’s entry into the European market has been met with heavy demand since Brexit, led by a lack of sustainable and premium blank options readily available. We fill a gap for creators, decorators and...

    1 minute read
    Read More
    Decoration Product

    Elevating your Brand with Embroidery

    Embroidery offers a premium, long-lasting way to showcase your brand. From streetwear to corporate apparel, it adds quality, durability, and visual appeal to any product. Joined by embroiderer, Darren from...

    2 minute read
    Read More
    Decoration Product

    Our guide to quality Workwear

    As a premium apparel brand that works to the ethos of built to last, introducing a workwear appropriate offering was a natural progression. When designing the range, it was important that everything we...

    2 minute read
    Read More
    Decoration Product

    Franchise Focus: Relax

    As our product range continues to grow we’ve introduced ‘product franchises’ to make things easier for our customers.Relax is our streetwear-ready sweats/fleece franchise. This distinctive franchise of...

    1 minute read
    Read More
    Prev 1 2 Next
    Premium Blanks. Built to Last. GO WHOLESALE
    ©2025 AS Colour Limited. All rights reserved.

    REGION

    • ASColour UK
    • ASColour AU
    • ASColour NZ
    • ASColour US