Merch Series: Hem Coffee
As we grow our retail presence across the United Kingdom, we partnered with the team at Hem - a café located just a few doors down from our Bristol store on Park Street.
Honouring the culture and community of a new city is central to how we grow, and there was no better way to introduce ourselves than by collaborating with the people already shaping it.
We outfitted the Hem crew in a collection of our Canvas Aprons, Box Tees, Women's Maple Minus Tees and Carrie Totes, all decorated by Bon Clothing in Bristol.
At their core, the Canvas Apron, Box Tee and Carrie Tote are highly reliable, functional and versatile for cafes, decorators and other industries without compromising on effortless, everyday comfort.
A big thank you to Ethan and the entire team at Hem for welcoming us in. Their newly opened space gave us the perfect backdrop - and reminded us why showing up in a community, not just to it, is the only way to do this properly.
Check out the product online at ascolour.co.uk
Photography by James Pipkin