--- title: Blog | AS Colour | Product (2) description: Product | The AS Colour Journal for a regular stream of fresh articles packed with insightful how-to guides, detailed product breakdowns, and the latest updates from the industry including exclusive interviews with talented creatives and our network of partners. (2) image: https://info.ascolour.com/hubfs/SPRING_SZN.png --- CLOSE CLOSE [![asc-journal-logo](https://info.ascolour.com/hubfs/asc-journal-logo.png)](https://info.ascolour.com/the-journal) [![asc-journal-logo](https://info.ascolour.com/hubfs/asc-journal-logo.png)](https://info.ascolour.com/the-journal) - [WHOLESALE RESOURCES](https://www.ascolour.co.nz/assets) - [CREATE AN ACCOUNT](https://www.ascolour.co.nz/signup-landing/) - [GO TO MAIN SITE](https://www.ascolour.co.nz/) - [WHOLESALE RESOURCES](https://www.ascolour.co.nz/assets) - [CREATE AN ACCOUNT](https://www.ascolour.co.nz/signup-landing/) ARROW ## The Journal The latest industry news, interviews, products, technology and resources - ![Built to last: Our commitment to longevity](https://info.ascolour.com/hubfs/feat.jpg) May 21, 2025 • Shanne Pritchard ### Built to last: Our commitment to longevity [Read more](https://info.ascolour.com/the-journal/builttolast) - ![Industry Insights: Decorating the Organic Rib Range](https://info.ascolour.com/hubfs/JOURNAL_HEADERS.jpg) Sept 10, 2025 • Isaac Curry ### Industry Insights: Decorating the Organic Rib Range [Read More](https://info.ascolour.com/the-journal/industry-insights-decorating-organic-rib) - ![Merch Series: Hem Coffee](https://info.ascolour.com/hubfs/JOURNAL_HEADERS2.jpg) AS Colour ### Merch Series: Hem Coffee [Read more](https://info.ascolour.com/the-journal/merch-series-hem-coffee) - [All](https://info.ascolour.com/the-journal) - [Brand](https://info.ascolour.com/the-journal/tag/brand) - [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) - [Decoration](https://info.ascolour.com/the-journal/tag/decoration) - [Fabric](https://info.ascolour.com/the-journal/tag/fabric) - [Interview](https://info.ascolour.com/the-journal/tag/interview) - [Product](https://info.ascolour.com/the-journal/tag/product) - [Sustainability Journey](https://info.ascolour.com/the-journal/tag/sustainability-journey) Posts about # Product (2) [Product](https://info.ascolour.com/the-journal/tag/product) ## [Franchise Focus: Box Collection](https://info.ascolour.com/the-journal/franchise-focus-box-collection) The Box fit steps away from traditional slim cuts in favour of a wider, more relaxed shape. In the men’s styles and fleece, you’ll see dropped shoulders and a broader body, while the women’s Box Tee offers a... 1 minute read [Read More](https://info.ascolour.com/the-journal/franchise-focus-box-collection) [Product](https://info.ascolour.com/the-journal/tag/product) [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) ## [AS Colour x South by SouthWest® 2026](https://info.ascolour.com/the-journal/sxsw-2026-merch-highlights) As the dust settles on another incredible South by SouthwestⓇ (SXSW), we were thrilled to celebrate our second year as the festival's Official MerchPartner. We loved meeting everyone at locations across... 1 minute read [Read More](https://info.ascolour.com/the-journal/sxsw-2026-merch-highlights) [Product](https://info.ascolour.com/the-journal/tag/product) ## [Franchise Focus: Access Headwear](https://info.ascolour.com/the-journal/franchise-focus-access-headwear) The Access, a rebrand of our original 1111 Davie Cap that has been in our range since 2015 is our lowest profile cap, currently available in seven different style variations. Featuring a low-profile,... 1 minute read [Read More](https://info.ascolour.com/the-journal/franchise-focus-access-headwear) [Product](https://info.ascolour.com/the-journal/tag/product) [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) ## [AS Colour Presents: The Monster Children Showcase at SXSW® ...](https://info.ascolour.com/the-journal/ascolour-monsterchildren-sxsw2026) South by Southwest® is just around the corner, and AS Colour is back for round two as the Official Merch Partner. This year, we’re teaming up with our mates at Monster Children to curate a high-energy lineup... 1 minute read [Read More](https://info.ascolour.com/the-journal/ascolour-monsterchildren-sxsw2026) [Product](https://info.ascolour.com/the-journal/tag/product) [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) ## [The Official Merch Partner for South by Southwest® 2026](https://info.ascolour.com/the-journal/sxsw-2026) We're excited to announce our return as the Official Merchandise Partner for South by Southwest® (SXSW®) 2026. Building on our partnership with SXSW for a second year, we will elevate the merchandise offering... 1 minute read [Read More](https://info.ascolour.com/the-journal/sxsw-2026) [Product](https://info.ascolour.com/the-journal/tag/product) [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) [Interview](https://info.ascolour.com/the-journal/tag/interview) ## [Celebrating 20 years: Inside Culture Studio](https://info.ascolour.com/the-journal/celebrating-20-years-inside-culture-studio) In our series celebrating 20 years of our customers, we recently worked with the team at Culture Studio, in Chicago, Illinois, USA. Founded by four brothers (Nick, Rich, Joe, and Carlo) who wanted to create a... 2 minute read [Read More](https://info.ascolour.com/the-journal/celebrating-20-years-inside-culture-studio) [Product](https://info.ascolour.com/the-journal/tag/product) [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) [Interview](https://info.ascolour.com/the-journal/tag/interview) ## [Inside Noosa Vibe House](https://info.ascolour.com/the-journal/inside-noosa-vibe-house) We caught up with a pretty special customer, Zeb from Noosa Vibe House in Noosa, Queensland, Australia. Zeb was one of our original AS Colour crew, who successfully launched and scaled the brand in the... 5 minute read [Read More](https://info.ascolour.com/the-journal/inside-noosa-vibe-house) [Product](https://info.ascolour.com/the-journal/tag/product) [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) [Interview](https://info.ascolour.com/the-journal/tag/interview) ## [Celebrating 20 years: Inside Superior Ink](https://info.ascolour.com/the-journal/celebrating-20-years-inside-superior-ink) We're continuing our 20 year celebration by highlighting our amazing customers. Our next spotlight is on Dom from Superior Ink, a leading-edge, eco-conscious screen printing company from Colorado, USA.What... 6 minute read [Read More](https://info.ascolour.com/the-journal/celebrating-20-years-inside-superior-ink) [Product](https://info.ascolour.com/the-journal/tag/product) [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) [Interview](https://info.ascolour.com/the-journal/tag/interview) ## [Celebrating 20 years: Inside DRK LBL](https://info.ascolour.com/the-journal/celebrating-20-years-inside-drk-lbl) In our series celebrating 20 years of our customers, we recently visited the team at DRK LBL, a decoration powerhouse located in Queensland, Australia. Jodi and her team have been with us for the last 17... 1 minute read [Read More](https://info.ascolour.com/the-journal/celebrating-20-years-inside-drk-lbl) [Product](https://info.ascolour.com/the-journal/tag/product) [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) [Interview](https://info.ascolour.com/the-journal/tag/interview) ## [Little Help Project: Our 2025 Winner](https://info.ascolour.com/the-journal/https/info.ascolour.com/the-journal/littlehelpproject-shortbatch-winner-2025) In celebration of our 20th year, we're proud to bring back the 'Little Help Project' from 2009. We created this project to give the people who bring our premium blanks to life the chance to win $10,000RRP in... 1 minute read [Read More](https://info.ascolour.com/the-journal/https/info.ascolour.com/the-journal/littlehelpproject-shortbatch-winner-2025) [Product](https://info.ascolour.com/the-journal/tag/product) [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) [Interview](https://info.ascolour.com/the-journal/tag/interview) ## [Celebrating 20 years: Inside Squeezed Orange](https://info.ascolour.com/the-journal/celebrating-20-years-inside-squeezed-orange) We're continuing our 20-year celebration by highlighting our amazing customers. Our next spotlight is on Darren from Squeezed Orange, a custom print and embroidery studio in Essex, England. 2 minute read [Read More](https://info.ascolour.com/the-journal/celebrating-20-years-inside-squeezed-orange) [Product](https://info.ascolour.com/the-journal/tag/product) ## [Better Service: East & West Coast Distribution Centres](https://info.ascolour.com/the-journal/east-and-west-coast-us-warehouses) For 20 years, creators, decorators, artists and brands around the world have trusted AS Colour for premium, blank apparel. We've built our reputation on providing the highest quality products and service. As... 1 minute read [Read More](https://info.ascolour.com/the-journal/east-and-west-coast-us-warehouses) [Prev](https://info.ascolour.com/the-journal) [1](https://info.ascolour.com/the-journal) [2](https://info.ascolour.com/the-journal/tag/product/page/2) [3](https://info.ascolour.com/the-journal/tag/product/page/3) [4](https://info.ascolour.com/the-journal/tag/product/page/4) [Next](https://info.ascolour.com/the-journal/tag/product/page/3) Premium Blanks. Built to Last. [GO WHOLESALE](https://www.ascolour.co.nz/contact-us/) ©2026 AS Colour Limited. All rights reserved. REGION - [ASColour UK](https://www.ascolour.co.uk/) - [ASColour AU](https://www.ascolour.com.au/?_ga=2.26633343.314808856.1684919219-1272487002.1684919219) - [ASColour NZ](https://www.ascolour.co.nz/) - [ASColour US](https://ascolour.com/?_ga=2.26633343.314808856.1684919219-1272487002.1684919219) -