--- title: "Merch Series: Bakkerij Wolf" description: As AS Colour opens the doors to the first mainland Europe store, they visited their neighbours at Bakkerij Wolf. Creating staff uniforms that reflect the quality and creativity of this iconic Amsterdam bakery. image: https://info.ascolour.com/hubfs/BAKKERIJ%20WOLF%202026_BLOG_WORKING%20FILE_2026-1.jpg --- CLOSE CLOSE [![asc-journal-logo](https://info.ascolour.com/hubfs/asc-journal-logo.png)](https://info.ascolour.com/the-journal) [![asc-journal-logo](https://info.ascolour.com/hubfs/asc-journal-logo.png)](https://info.ascolour.com/the-journal) - [WHOLESALE RESOURCES](https://www.ascolour.co.nz/assets) - [CREATE AN ACCOUNT](https://www.ascolour.co.nz/signup-landing/) - [GO TO MAIN SITE](https://www.ascolour.co.nz/) - [WHOLESALE RESOURCES](https://www.ascolour.co.nz/assets) - [CREATE AN ACCOUNT](https://www.ascolour.co.nz/signup-landing/) ARROW ![](https://info.ascolour.com/hubfs/BAKKERIJ%20WOLF%202026_BLOG_WORKING%20FILE_2026-1.jpg) [Product](https://info.ascolour.com/the-journal/tag/product), [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) # Merch Series: Bakkerij Wolf Apr 2, 2026 • [AS Colour](https://info.ascolour.com/the-journal/author/as-colour) 1 minute read If you know Amsterdam, you know [Bakkerij Wolf](https://bakkerijwolf.nl/). Tucked away on the iconic Wolvenstraat in the heart of De Negen Straatjes (The Nine Streets), this spot has quickly become the go-to hangout for the city's creative crowd and sourdough lovers. Born from a 'quality over everything' mindset, Wolf is a local icon that has mastered the art of the daily staple. Much like our own philosophy, their reputation isn't built on chasing trends, but on the mastery of the basics. The final product is defined by the quality of the ingredients and the integrity of the process. To celebrate our new store opening, right next door to their Wolvenstraat location, we teamed up with the Bakkerij Wolf crew to create their new staff uniforms. The collaboration features a curated collection of [Carrie Aprons](https://ascolour.eu/search-results/?search_query=carrie+aprons), [Heavy Tees](https://ascolour.eu/heavy-tee-5080/), [Access Cord Caps](https://ascolour.eu/access-cord-cap-1135/), and [Carrie Totes](https://ascolour.eu/carrie-tote-1001/), all finished with the bakery's distinctive, minimalist branding.  It's the kind of custom workwear project that sits at the heart of what we do - helping cafés, bakeries, and hospitality businesses build a uniform and merchandise range that feels as considered as the space itself. For Wolf, that meant premium basics and pieces their team would want to wear. Marking the opening of our first Mainland Europe retail showroom, we are proud to join the Wolvenstraat community and look forward to more collaborations that celebrate the local brands and businesses. Photography by [Martin Sitorus](https://www.martinsitorus.eu/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnhZyJT7RMS2CtkRDtGMBboeg4bCFc5CsKm-51hpqZP6BtKQYF8YAyMuXfMw0_aem_jYofPLJDsEN5tAtr5s1HIg) Printed by [Vliering Studio](https://www.vliering.studio/) [![SHOP WORKWEAR](https://no-cache.hubspot.com/cta/default/20447527/c0e51d0c-1c50-449d-a60c-9bc7b42dde4d.png)](https://cta-redirect.hubspot.com/cta/redirect/20447527/c0e51d0c-1c50-449d-a60c-9bc7b42dde4d) ![BAKKERIJ WOLF 2026_BLOG_WORKING FILE_20263](https://info.ascolour.com/hubfs/BAKKERIJ%20WOLF%202026_BLOG_WORKING%20FILE_20263.png)   - [Tweet](https://twitter.com/share) Share [facebook](http://www.facebook.com/share.php?u=https%3A%2F%2Finfo.ascolour.com%2Fthe-journal%2Fmerch-series-bakkerij-wolf%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [twitter](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Finfo.ascolour.com%2Fthe-journal%2Fmerch-series-bakkerij-wolf%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Finfo.ascolour.com%2Fthe-journal%2Fmerch-series-bakkerij-wolf%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=) [linkedin](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Finfo.ascolour.com%2Fthe-journal%2Fmerch-series-bakkerij-wolf%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) COPYLINK ## More from the journal [Product](https://info.ascolour.com/the-journal/tag/product) [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) ## [Built to Last: Our 99% Plastic Free Supply Chain](https://info.ascolour.com/the-journal/built-to-last-our-99-plastic-free-supply-chain) 2 minute read [Read More](https://info.ascolour.com/the-journal/built-to-last-our-99-plastic-free-supply-chain) [Product](https://info.ascolour.com/the-journal/tag/product) [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) ## [AS Colour x Chicken Shit Surfboards](https://info.ascolour.com/the-journal/ascolour-chickenshitsurfboards-bristol) 1 minute read [Read More](https://info.ascolour.com/the-journal/ascolour-chickenshitsurfboards-bristol) [Product](https://info.ascolour.com/the-journal/tag/product) [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) ## [Inside Jailhouse Print Co.](https://info.ascolour.com/the-journal/inside-jailhouse-print-co) 1 minute read [Read More](https://info.ascolour.com/the-journal/inside-jailhouse-print-co) Premium Blanks. 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