Embroidery offers a premium, long-lasting way to showcase your brand. From streetwear to corporate apparel, it adds quality, durability, and visual appeal to any product. Joined by embroiderer, Darren from Squeezed Orange, we explore top techniques, key benefits, and why our premium blanks are essential for embroidery.
What is embroidery?
Embroidery has become a standout feature for corporate companies, hospitality industries, streetwear brands, fashion houses and more, adding artistry and individuality to garments. It involves stitching thread directly into the fabric, creating a unique textured finish that feels both traditional and modern.
A wide range of industries are using machine embroidery to bring their designs to life, transforming basic pieces into detailed, eye-catching styles that last. For best results, choose heavier fabrics—around 180 GSM / 5.3 oz or more—for embroidery.
Why choose embroidery for your brand?
Embroidery is a timeless way to elevate your designs and add a premium touch to your products. It's durable, eye-catching, and adds depth to your designs making it a fantastic alternative to screen printing and other decoration methods.
Streetwear & Embroidery: A Perfect Match
Embroidery is having a resurgence because of its durability and vintage feel. Whether you're going for puff embroidery, felt patches, or other techniques, it’s a great way to give your streetwear a classic yet fresh twist. A versatile embellishment that works on everything from t-shirts and headwear to bags and towels, allowing you to create a cohesive, branded product line.
Durability that Lasts
In a world where sustainability is key, customers are looking for products that last. High-quality stitching along with AS Colour products ensures your embroidered design can withstand years of wear, even after countless washes, making it a smart choice for both value and longevity.
Cost Considerations
While there are upfront costs for digitizing your design, embroidery becomes more cost-effective over time. Once the setup is complete, future orders are easy and affordable. Plus, the high perceived value of luxury and quality with embroidered products allows you to set premium price points, offering customers a product that feels exclusive and lasts.
“Selecting the right garment for your embroidery design is key in creating a high quality product. The main factors to consider when choosing a garment for stitching is fabric weight and material, this is where the AS Colour heavy weight range is in a class of its own.
The high quality blank garments, constructed with heavyweight material
and a high cotton count give a perfect substrate for the most complex, high stitch count embroidery designs without any pulling from the garment. The end result being a premium retail quality garment that will stand the test of time.”
– Darren, Squeezed Orange
and a high cotton count give a perfect substrate for the most complex, high stitch count embroidery designs without any pulling from the garment. The end result being a premium retail quality garment that will stand the test of time.”
– Darren, Squeezed Orange
Different Embroidery Techniques
Flat Embroidery
This is the most common type of embroidery where the design is stitched flat onto the fabric. It offers a smooth finish and is versatile for detailed logos and patterns.
1153 | Class Five Panel Cap - Black
3D (Puff) Embroidery
Foam is placed under the embroidery to give a raised, 3D effect.
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3D (Puff) Motif Emroidery
Stitching a motif run over the top of a 3d embroidery creates a unique stitch pattern.
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5166 | Relax Faded Hood - Faded Black
Chain Stitch Embroidrey
This technique uses looped stitches to create a chain-like effect. It has a vintage, rugged look.
5166 | Relax Faded Hood - Faded Grey
Patch Embroidery
Explore three different types of embroidered patches demonstrated below.
1. Woven Patches - Made using thinner threads that are woven together, much like how fabric is woven, to create a smooth and detailed design.
2. Chenille Patches - Chenille uses yarn instead of traditional embroidery thread to create a fuzzy, plush texture.
3. Embroidered Patches - Patches are pre-embroidered designs that are then sewn onto clothing. The design is built up with layers of thread, giving it a raised texture.
Apliqué Embroidery
Uses different fabrics stitched onto garments to create intricate designs.
5146 | Heavy Hood - Black
All examples featured are embroidered by Squeezed Orange
Whether you're branding apparel or accessories, embroidery brings your designs to life in a way that truly stands out. Explore some of other blog articles to ensure that you select the ideal garments for your embroidered designs.