The Cooper's Hill Cheese Roll is an infamous, unofficial annual event held on the incredibly steep Cooper's Hill in Gloucestershire, England. What it is, simply, is a mad dash where brave (or foolhardy) participants chase a large, 7-9 pound round of Double Gloucester cheese as it hurtles down the hill. The first person to cross the finish line at the bottom of the hill wins the coveted cheese. While dangerous and leading to frequent injuries, this unique blend of chaos, tradition, and sheer human will attracts thousands globally, maintaining its status as a quirky British spectacle.
AS Colour supported Out of Key Screenprinting a local studio based in Cirencester, Gloucestershire to create the first ever official merchandise for the iconic competition.
Illustrator Don Leon’s ‘Battered, Bruised But Never Beaten’ design was decorated on a range of our Staple Tees, Frame Foam Trucker Caps, Carrie Tote, & Kids Staple Tees all crafted for premium quality and durability. They’re built to last, or to survive The Cheese Roll.
Get your official AS Colour x Out of Key Screenprinting x Don Leon merchandise while stocks last on outofkeystudio.bigcartel.com
Photography: @lionislandmedia
