--- title: Blog | AS Colour | Shanne Pritchard description: The AS Colour Journal for a regular stream of fresh articles packed with insightful how-to guides, detailed product breakdowns, and the latest updates from the industry including exclusive interviews with talented creatives and our network of partners. image: https://info.ascolour.com/hubfs/SPRING_SZN.png --- CLOSE CLOSE [![asc-journal-logo](https://info.ascolour.com/hubfs/asc-journal-logo.png)](https://info.ascolour.com/the-journal) [![asc-journal-logo](https://info.ascolour.com/hubfs/asc-journal-logo.png)](https://info.ascolour.com/the-journal) - [WHOLESALE RESOURCES](https://www.ascolour.co.nz/assets) - [CREATE AN ACCOUNT](https://www.ascolour.co.nz/signup-landing/) - [GO TO MAIN SITE](https://www.ascolour.co.nz/) - [WHOLESALE RESOURCES](https://www.ascolour.co.nz/assets) - [CREATE AN ACCOUNT](https://www.ascolour.co.nz/signup-landing/) ARROW ## The Journal The latest industry news, interviews, products, technology and resources - ![Built to last: Our commitment to longevity](https://info.ascolour.com/hubfs/feat.jpg) May 21, 2025 • Shanne Pritchard ### Built to last: Our commitment to longevity [Read more](https://info.ascolour.com/the-journal/builttolast) - ![Industry Insights: Decorating the Organic Rib Range](https://info.ascolour.com/hubfs/JOURNAL_HEADERS.jpg) Sept 10, 2025 • Isaac Curry ### Industry Insights: Decorating the Organic Rib Range [Read More](https://info.ascolour.com/the-journal/industry-insights-decorating-organic-rib) - ![Merch Series: Hem Coffee](https://info.ascolour.com/hubfs/JOURNAL_HEADERS2.jpg) AS Colour ### Merch Series: Hem Coffee [Read more](https://info.ascolour.com/the-journal/merch-series-hem-coffee) - [All](https://info.ascolour.com/the-journal) - [Brand](https://info.ascolour.com/the-journal/tag/brand) - [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) - [Decoration](https://info.ascolour.com/the-journal/tag/decoration) - [Fabric](https://info.ascolour.com/the-journal/tag/fabric) - [Interview](https://info.ascolour.com/the-journal/tag/interview) - [Product](https://info.ascolour.com/the-journal/tag/product) - [Sustainability Journey](https://info.ascolour.com/the-journal/tag/sustainability-journey) [Product](https://info.ascolour.com/the-journal/tag/product) ## [Franchise Focus: Access Headwear](https://info.ascolour.com/the-journal/franchise-focus-access-headwear) The Access, a rebrand of our original 1111 Davie Cap that has been in our range since 2015 is our lowest profile cap, currently available in seven different style variations. Featuring a low-profile,... 1 minute read [Read More](https://info.ascolour.com/the-journal/franchise-focus-access-headwear) [Sustainability Journey](https://info.ascolour.com/the-journal/tag/sustainability-journey) ## [Built to last: Our commitment to longevity](https://info.ascolour.com/the-journal/builttolast) We firmly believe that longer-lasting products are better for the environment. By creating exceptional quality garments that are built to last, we aim to reduce waste and encourage conscious consumption. 1 minute read [Read More](https://info.ascolour.com/the-journal/builttolast) [Product](https://info.ascolour.com/the-journal/tag/product) ## [Made Better Franchise: Our most premium blanks ever](https://info.ascolour.com/the-journal/made-franchise) Reintroducing our Made Better franchise, our most premium blank ever: 500gsm | 14.7 oz. 1 minute read [Read More](https://info.ascolour.com/the-journal/made-franchise) [Decoration](https://info.ascolour.com/the-journal/tag/decoration) [Product](https://info.ascolour.com/the-journal/tag/product) ## [Our guide to quality Workwear](https://info.ascolour.com/the-journal/our-guide-to-workwear) As a premium apparel brand that works to the ethos of built to last, introducing a workwear appropriate offering was a natural progression. When designing the range, it was important that everything we... 2 minute read [Read More](https://info.ascolour.com/the-journal/our-guide-to-workwear) [Fabric](https://info.ascolour.com/the-journal/tag/fabric) [Sustainability Journey](https://info.ascolour.com/the-journal/tag/sustainability-journey) ## [Cotton Standards: What's the Difference and Does it Matter?](https://info.ascolour.com/the-journal/understanding-cotton-standards) Sourcing sustainable cotton is an important part of our approach to invest back into our chosen fibre and mitigate social & environmental impacts. For a company of our size with quality being front of mind,... 5 minute read [Read More](https://info.ascolour.com/the-journal/understanding-cotton-standards) Premium Blanks. Built to Last. [GO WHOLESALE](https://www.ascolour.co.nz/contact-us/) ©2026 AS Colour Limited. All rights reserved. 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