As the economics of the music industry continue to evolve in the digital age, finding areas to monetise your music and art is becoming increasingly challenging. Streaming numbers may be on the rise, but you may not be seeing the money on the backend. Tours may be back after Covid, but the cost to execute a tour can outweigh the returns. Thankfully, one revenue stream that seems to be immune to the changing financial landscape is your merchandise.
The fact that a quality piece of merch can also exist in the real world (not just the digital one), gives hope to the countless artists around that world that want to make a living from their craft. Buying a tangible piece of merch allows fans to interact with their favourite artists, take a memory home from the night of the show or festival, and support the continued growth and public awareness of their favourite artist.
Is there any better way for fans to support their favourite artists? We don't think so.
With this in mind, it's important for artists to recognise that not all merch is created equally. In the world of decorated apparel and merchandise, the options for blank apparel are nearly endless. Like most things in life, the selection then becomes a question of values.
As an artist, the question to ask yourself is: what do you value in your merchandise? Is it affordable, both for you to produce and your fans to purchase? Is it high quality? Does it feel like premium fabric with a premium fit? Is it unique in its look and feel? Will it stand the test of time to eventually become a treasured vintage piece?
Traditional thinking would tell you that you can't have your cake and eat it too. We're here to show you the opposite.
By using AS Colour, you are setting yourself up for a successful and profitable merch program. Our approach to the blank apparel industry is forward thinking, and in line with what artists want because we don't sacrifice any of the aforementioned details.
Our apparel and accessories are affordable, high quality, made with premium fabric in on trend cuts, widely accessible, and built to last. This is why we are quickly becoming the global leader in premium blank apparel, and an easy choice for independent and major artists alike.
Some key styles for music merch programs include the 5001 Staple Tee, 5040 Stone Wash Staple Tee, 5026 Classic Tee, 5082 Heavy Faded Tee, 1001 Carrie Tote, 5161 Relax Hood, and 1114 Surf Cap. These are simply some suggestions as a starting point, but there are over 300 unique styles in our collection to consider for your specific merch program.
Our global sales and distribution centres in New Zealand, Australia, The United States, The United Kingdom, and Mainland Europe combined with our massive network of screen printers, embroiderers, and merch companies offer touring artists an unprecedented opportunity to consistently create premium merchandise in every stop of their tours.
The future of artist merchandise has arrived, and it is brighter than ever. By investing in your premium merch offering, and capitalising on our global footprint and diverse network of production partners, artists of all sizes are seeing the returns.
For artists, their fans' loyalty and willingness to "vote with their dollars" has never been as crucial as it is now for the continued success of the industry. In order to preserve the viability of artistry as a career, standout merchandise is the key component. AS Colour is here every step of the way to continue leading the blank apparel industry, by offering artists and fans alike an unparalleled merchandise experience.
Featuring Ken Hilton & Ryan Barbosa. Photographed by Jehoshaphat Palazzo & Breana Mae.
Get started with premium blanks for your music brand and order now:
