If you know Amsterdam, you know Bakkerij Wolf. Tucked away on the iconic Wolvenstraat in the heart of De Negen Straatjes (The Nine Streets), this spot has quickly become the go-to hangout for the city's creative crowd and sourdough lovers.
Born from a 'quality over everything' mindset, Wolf is a local icon that has mastered the art of the daily staple. Much like our own philosophy, their reputation isn't built on chasing trends, but on the mastery of the basics. The final product is defined by the quality of the ingredients and the integrity of the process.
To celebrate our new store opening, right next door to their Wolvenstraat location, we teamed up with the Bakkerij Wolf crew to create their new staff uniforms. The collaboration features a curated collection of Carrie Aprons, Heavy Tees, Access Cord Caps, and Carrie Totes, all finished with the bakery's distinctive, minimalist branding.
It's the kind of custom workwear project that sits at the heart of what we do - helping cafés, bakeries, and hospitality businesses build a uniform and merchandise range that feels as considered as the space itself. For Wolf, that meant premium basics and pieces their team would want to wear. Marking the opening of our first Mainland Europe retail showroom, we are proud to join the Wolvenstraat community and look forward to more collaborations that celebrate the local brands and businesses.
Photography by Martin Sitorus