What started as a small fry shop on Amsterdam's Runstraat has grown into one of the city's best-loved food spots. Anyone who has joined the queue on the pavement knows why: the fries are worth the wait.
Our Wolvenstraat store is a few minutes' walk away, on the same stretch of the Nine Streets. A neighbourhood collab with Fabel Friet felt like a natural fit: two brands, one community, and a shared belief in backing the businesses around you.
On Friday 25 September, we served up a limited-edition batch of 50 Box Tees, designed in-house and decorated by Droplet. The back print pairs a blue Fabel Friet script wordmark with an illustrated tray of fries crowned with mayo, finished with an "Est. 2020" stamp and their Dutch tagline, Echte verse Amsterdamse friet (real fresh Amsterdam fries).
Cards tucked into select orders at the Runstraat store marked the lucky winners, who headed to Wolvenstraat to collect their free tee. Everyone else received a discount card, an invitation to browse the range at our store.
Thank you to the Fabel Friet team for welcoming us in, and to everyone who made the walk.
Fries so good, you'll want to wear them.
Photography by Elina Sipma
Printed by Droplet