AS Colour’s entry into the European market has been met with heavy demand since Brexit, led by a lack of sustainable and premium blank options readily available. We fill a gap for creators, decorators and makers of today. From a logistical standpoint, the launch of our Netherlands operation brings a number of advantages:
• Faster deliveries
• No import duties
• Lower freight costs (free freight on orders over €350).
Utilising our own 6000m² warehousing (no wholesalers or 3PL), we add another layer of fulfilment to deliver wider spread global consistency. Internationally recognised as the best blank canvas to decorate, we introduce AS Colour to Europe with 3 million units on hand across 200+ styles and 3500+ SKUs. Not limited to premium blank tees and sweats, we bring headwear, trousers, overalls, aprons, activewear, outerwear and accessories across men’s and women’s cuts.
Stock arriving at our recently opened European warehouse
To mark the launch, we collaborated with Sandor Schregardus from Studio Boktor in Zierikzee who has been an avid follower of the print game globally. Sandor discovered AS Colour by following the journeys of Australian print icons @aisle6ix, @killermerch, and @blackdogink.
Sandor connected us with local illustrator Michiel Walrave to create a limited edition print on our 5146 Men’s Heavy Hood (400gsm / 11.8 oz). We visited his studio to witness the printing in action. Check out the images below.
“Very stoked that AS Colour is finally coming to Europe in 2024. The quality of the blanks are superb and the printability is amazing”
Screen printed by Studio Boktor
Illustration by Michiel Walrave
Photographed by Roland van IJsseldijk