--- title: The Official Merch Partner for South by Southwest® 2026 description: We’re excited to announce our return as the Official Merchandise Partner for SXSW® 2026, building on our partnership for a second year to elevate the merchandise offering through premium blank apparel for artists and festival goers alike. image: https://info.ascolour.com/hubfs/SXSW%202026_BLOG_WORKING%20FILE_2026-2.jpg --- CLOSE CLOSE [![asc-journal-logo](https://info.ascolour.com/hubfs/asc-journal-logo.png)](https://info.ascolour.com/the-journal) [![asc-journal-logo](https://info.ascolour.com/hubfs/asc-journal-logo.png)](https://info.ascolour.com/the-journal) - [WHOLESALE RESOURCES](https://www.ascolour.co.nz/assets) - [CREATE AN ACCOUNT](https://www.ascolour.co.nz/signup-landing/) - [GO TO MAIN SITE](https://www.ascolour.co.nz/) - [WHOLESALE RESOURCES](https://www.ascolour.co.nz/assets) - [CREATE AN ACCOUNT](https://www.ascolour.co.nz/signup-landing/) ARROW ![](https://info.ascolour.com/hubfs/SXSW%202026_BLOG_WORKING%20FILE_2026-2.jpg) [Product](https://info.ascolour.com/the-journal/tag/product), [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) # The Official Merch Partner for South by Southwest® 2026 Jan 27, 2026 • [AS Colour](https://info.ascolour.com/the-journal/author/as-colour) 1 minute read We're excited to announce our return as the Official Merchandise Partner for South by Southwest® (SXSW®) 2026. Building on our partnership with SXSW for a second year, we will elevate the merchandise offering through premium blank apparel for artists and festival goers alike. SXSW has long been a gathering place for creative minds across music, film, and culture. Our focus on creating premium apparel that serves as a blank canvas for self-expression makes this partnership a natural fit that will keep building Through this collaboration, we're offering more than just apparel; we're creating pieces designed to serve as meaningful mementos of an extraordinary event. Join us at SXSW® March 12-18, 2026 in Austin, TX. 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Built to Last. [GO WHOLESALE](https://www.ascolour.co.nz/contact-us/) ©2026 AS Colour Limited. All rights reserved. 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