---
title: "Merch Series: Ate Miles"
description: Our newest activewear pieces worn by Melbourne based run club, Ate Miles and decorated by the team at Colour Cartel.
---

[Blog | AS Colour](https://info.ascolour.com/the-journal)

# [Merch Series: Ate Miles](https://info.ascolour.com/the-journal/merch-series/ate-miles)

 Written by [AS Colour](https://info.ascolour.com/the-journal/author/as-colour) | Feb 3, 2025

**Custom apparel celebrating community and creativity**

[Ate Miles](https://www.instagram.com/atemiles.rc/?hl=en) is a Melbourne-based run club that celebrates inclusivity, kindness, and community. Welcoming individuals of all ages and abilities, the group meets every second Wednesday to create a safe, supportive environment where like-minded people can connect. At Ate Miles, the focus isn’t on speed or skill but on connection and camaraderie, redefining what it means to enjoy running as part of a community.

We partnered with [Colour Cartel](https://thecolourcartel.com.au/), Melbourne’s print and embroidery specialists, to create custom apparel for Ate Miles. This collaboration showcases how AS Colour's premium activewear provides the perfect canvas for custom branding, embodying the spirit of community and creative expression.

AS Colour's versatile and functional activewear pieces are designed with custom decoration in mind. This collaboration highlights the potential for other clothing brands, gyms, sports clubs, and fitness groups to create their own unique branded merchandise.

This project also serves as an exciting preview of some of our new women’s activewear pieces: the [Women's Active Bra](https://ascolour.com/wos-active-bra-tank-4641/) and [Crop Tank](https://ascolour.com/wos-active-crop-tank-4642/) and the [Women's Active Seamless Leggings](https://ascolour.com/wos-active-seamless-leggings-4634/) and [Mid Leggings.](https://ascolour.com/wos-active-mid-leggings-4631/)

The activewear range is suited for screen printing & heat press embellishment.

Photographed by [Chip Mooney](https://www.instagram.com/chipmooney)

 

[View full post](https://info.ascolour.com/the-journal/merch-series/ate-miles)

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