--- title: Blog | AS Colour | Aimee McFarlane description: The AS Colour Journal for a regular stream of fresh articles packed with insightful how-to guides, detailed product breakdowns, and the latest updates from the industry including exclusive interviews with talented creatives and our network of partners. image: https://info.ascolour.com/hubfs/SPRING_SZN.png --- CLOSE CLOSE [![asc-journal-logo](https://info.ascolour.com/hubfs/asc-journal-logo.png)](https://info.ascolour.com/the-journal) [![asc-journal-logo](https://info.ascolour.com/hubfs/asc-journal-logo.png)](https://info.ascolour.com/the-journal) - [WHOLESALE RESOURCES](https://www.ascolour.co.nz/assets) - [CREATE AN ACCOUNT](https://www.ascolour.co.nz/signup-landing/) - [GO TO MAIN SITE](https://www.ascolour.co.nz/) - [WHOLESALE RESOURCES](https://www.ascolour.co.nz/assets) - [CREATE AN ACCOUNT](https://www.ascolour.co.nz/signup-landing/) ARROW ## The Journal The latest industry news, interviews, products, technology and resources - ![Built to last: Our commitment to longevity](https://info.ascolour.com/hubfs/feat.jpg) May 21, 2025 • Shanne Pritchard ### Built to last: Our commitment to longevity [Read more](https://info.ascolour.com/the-journal/builttolast) - ![Industry Insights: Decorating the Organic Rib Range](https://info.ascolour.com/hubfs/JOURNAL_HEADERS.jpg) Sept 10, 2025 • Isaac Curry ### Industry Insights: Decorating the Organic Rib Range [Read More](https://info.ascolour.com/the-journal/industry-insights-decorating-organic-rib) - ![Merch Series: Hem Coffee](https://info.ascolour.com/hubfs/JOURNAL_HEADERS2.jpg) AS Colour ### Merch Series: Hem Coffee [Read more](https://info.ascolour.com/the-journal/merch-series-hem-coffee) - [All](https://info.ascolour.com/the-journal) - [Brand](https://info.ascolour.com/the-journal/tag/brand) - [Creative Projects](https://info.ascolour.com/the-journal/tag/creative-projects) - [Decoration](https://info.ascolour.com/the-journal/tag/decoration) - [Fabric](https://info.ascolour.com/the-journal/tag/fabric) - [Interview](https://info.ascolour.com/the-journal/tag/interview) - [Product](https://info.ascolour.com/the-journal/tag/product) - [Sustainability Journey](https://info.ascolour.com/the-journal/tag/sustainability-journey) [Product](https://info.ascolour.com/the-journal/tag/product) ## [Franchise Focus: Box Collection](https://info.ascolour.com/the-journal/franchise-focus-box-collection) The Box fit steps away from traditional slim cuts in favour of a wider, more relaxed shape. In the men’s styles and fleece, you’ll see dropped shoulders and a broader body, while the women’s Box Tee offers a... 1 minute read [Read More](https://info.ascolour.com/the-journal/franchise-focus-box-collection) [Decoration](https://info.ascolour.com/the-journal/tag/decoration) [Product](https://info.ascolour.com/the-journal/tag/product) ## [Franchise Focus: Relax](https://info.ascolour.com/the-journal/franchise-relax) As our product range continues to grow we’ve introduced ‘product franchises’ to make things easier for our customers.Relax is our streetwear-ready sweats/fleece franchise. This distinctive franchise of... 1 minute read [Read More](https://info.ascolour.com/the-journal/franchise-relax) [Decoration](https://info.ascolour.com/the-journal/tag/decoration) [Product](https://info.ascolour.com/the-journal/tag/product) ## [Our guide to sustainable Activewear](https://info.ascolour.com/the-journal/our-guide-to-sustainable-activewear) In this guide, we highlight 3 key styles in our Active quality basics range. Designed with purpose and performance in mind the Active Legging, Active Bike Short and Active Bra Top are your essential starter... 1 minute read [Read More](https://info.ascolour.com/the-journal/our-guide-to-sustainable-activewear) [Decoration](https://info.ascolour.com/the-journal/tag/decoration) [Product](https://info.ascolour.com/the-journal/tag/product) ## [Our Guide to Choosing the Right Apron](https://info.ascolour.com/the-journal/our-guide-to-choosing-the-right-apron) With more aprons than ever before we've created this guide, so you can find the right apron, built for your intended purpose, and in a style and weight that's suitable for yourself or your customer. In this... 2 minute read [Read More](https://info.ascolour.com/the-journal/our-guide-to-choosing-the-right-apron) Premium Blanks. Built to Last. [GO WHOLESALE](https://www.ascolour.co.nz/contact-us/) ©2026 AS Colour Limited. All rights reserved. REGION - [ASColour UK](https://www.ascolour.co.uk/) - [ASColour AU](https://www.ascolour.com.au/?_ga=2.26633343.314808856.1684919219-1272487002.1684919219) - [ASColour NZ](https://www.ascolour.co.nz/) - [ASColour US](https://ascolour.com/?_ga=2.26633343.314808856.1684919219-1272487002.1684919219) -